You’ve looked for a job before, right?
If so, you know hunting for work inevitably means embarking on an emotional journey… and all too often, those emotions aren’t necessarily positive.
Imagine yourself as a jobseeker for a moment. You’re unemployed. You’re anxious to find a new source of income… and soon. You’re going to try working with a recruiter, but you’ve never worked with one before and you don’t really know what to expect. You have so many questions:
- What are their motivations?
- Will they have your best interest at heart?
- How are you supposed to act?
- Is this going to be uncomfortable?
It’s easy to understand why a job candidate might be stressed out… and in this scenario, you have hardly started the application process.
Maybe you’re nervous about interviewing. You aren’t even sure what sort of job might await you- you just know you don’t want to blow it! Then, what if you don’t hear back soon after the interview? Should you follow up? You don’t want to seem desperate… but honestly, maybe you are.
The call finally comes that you’ve been placed and you sigh in relief. In fact, you’re excited! At least you are for the moment. Soon, though, the anxiety sets back in.
- What will this new workplace be like?
- Will people be friendly?
- Will you be a good fit for the job?
- What will your first day be like?
- If things don’t go smoothly, what happens?
- Can you send feedback to anyone about how it’s going?
- And, what happens to you once your assignment is done?
Whether all of these thoughts would even realistically cross your mind, it’s a lot of emotions for anyone to feel. Believe it or not, the jobseeker isn’t even the only one likely to be stressed in this equation.
Put yourself in the shoes of the recruiter for a moment. You’re bogged down. You’re supposed to be attracting and screening new candidates, fielding new client requests and making perfect placements in the process. You want to create a great experience for candidates and client alike, but you’re busy and it’s frankly overwhelming at times.
You don’t have time to be following up with everyone all the time, and it’s frustrating when people you work with are slow or everything doesn’t go exactly to plan. You’re supposed to be generating new business, too! Engagement is nice and all, but you know you’re playing a numbers game… and right now, you feel like you’re losing.
The feelings experienced may vary, but candidates and recruiters more often than not find themselves on an emotional rollercoaster throughout the hiring process. You don’t want either party to get off the ride, but it’s best for everyone if you make it exciting, not intimidating.
Here’s the good news: You can do just that, and it doesn’t have to be hard.
Sustainable Engagement = Sustainable Business.
Much of the apprehension felt by job candidates could be dispelled with timely, friendly communication. That may sound like more work for harried recruiters, but with the right tools at your disposal, it shouldn’t be. Messaging can be automated, yet personalized, allowing you to:
- Send welcome messages
- Clearly explain next steps
- Track profile completion and status updates
- Nurture with job alerts and carer content
- Schedule interviews and send reminders
- Confirm assignment start dates
- Send encouraging first-day messages
- Send anniversary and birthday notes
- Request feedback throughout the process
- Solicit referrals and testimonials
When candidates feel informed and as though they’re not just a number to your firm, they will be more at ease. By automating all of this follow-up and process messaging, your recruiters have less to worry about. Everyone is less stressed, and outcomes are better. A sustainable engagement program means your firm isn’t losing candidates, clients or skilled staff… and that makes for a sustainable business.
The hiring process will always be an emotional rollercoaster to some extent, but you have the power to turn it into a profitable attraction for your company by making it an engaging ride for all involved. To learn more about what that looks like, shoot us a note: We’re here to help.